Facebook's first separate mobile ad unit is a telling move for the company. Since filing for an initial public offering in February, both investors and Facebook itself have cited mobile as an potential impediment to the company's revenue prospects.
Facebook introduced its Sponsored Stories ad platform in January 2011. In December, the company announced its plans to bring the units directly into the News Feed.
Marketers can now buy Sponsored Stories in the News Feed and specify where they would like those advertisements to appear: the desktop, mobile or both. They can also combine those with placements on the right-hand side (desktop only).
Facebook is really open about its technical strategy. It has shared much about its mobile approach with the iOS and Android developer communities by hosting technical sessions, during which its developers present how they built the iOS- and Android-native versions of the Facebook app. If it has not yet been recognized as a leader in mobile development, it will be.
Home is really Home 1.0; what developers call the Minimally Viable Product (MVP) is a fairly stable release with a set of features that will serve to evoke user feedback, which can later be used to improve the product through incremental releases. Ondrejka was clear about this when he said:
"Home is going to release every month, so every month Home is going to have more features, run on more devices and it's going to be better…"
Source:http://mashable.com/
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